Work Marketing and brand
Marketing, brand and campaigns
At REC, I managed an annual budget of about C$5 million for advertising, events, sponsorships and brand placements, and directed creative and media agencies. At Moonlite Labs, I manage trade show and exhibition marketing end to end, from prospect outreach and booth creative direction to post-event follow-up.
Case studyBringing an AI creative platform to TIFF's first industry marketRead the case studyCampaigns and advertising
REC brand film
How REC's financing powers infrastructure and everyday life.
My role Coordinated the script with the agency, casting and quality checks through to the final film.
Funding a Powerful Future
Full-page ad for business and energy-sector magazines reaching organizations matching REC's client profile.
My role Oversaw content and design and developed the media plan.
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Switch to Smart Meters
Explained prepaid smart meters through the benefits consumers would notice, from accurate bills to faster resolution of power cuts.
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Smart meters, the smart revolution
A companion ad built around clear benefit icons and plain language.
View the adAI for Marketing page
A landing page for brand teams and agencies, built on a generate, refine and publish workflow with a book-a-demo call to action.
See the page ↗Exhibitions and trade shows
TIFF: The Market 2026
Managed end to end, from outreach and booth creative direction to a rights-cleared partner showcase, delegate email and live product activations.
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VRTO 2026
A partnership pairing the founder's featured talk with a three-day exhibition booth, used to gather user insights.
Energy Pavilion
Brand presence at power-sector exhibitions such as ELECRAMA and the India International Trade Fair, with messaging, collateral and executive content.
REC exhibition stand
Engaging visitors and stakeholders with program publications and collateral my team developed.