Case studies
Five projects told from challenge to result, showing the strategy behind the work and what I did hands-on.
Bringing an AI creative platform to TIFF's first industry market
How I planned and ran an exhibition at TIFF's first industry market, from the first approach to the organizers to post-event follow-up.
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Building an organic LinkedIn content program from the ground up
Building the company's LinkedIn program as its first dedicated marketing hire, with no paid promotion.
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Helping millions of households sign up for electricity
A large-scale, multi-channel campaign with state power distribution utilities, in 22 languages.
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Watts Up: an employee magazine by the employees, for the employees
REC's first multilingual employee publication, built around the voices of employees at every level and location.
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Telling 50 years of REC and India's power sector in one book
How I researched, wrote and produced an 88-page history from old annual reports, interviews and client photography.
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